All advertising people know that when you have the opportunity to brand a rooftop bar, you’d better bring your “A” design-game and some mad flip cup skills. So, that’s just what we did when we launched our very own rooftop bar—Ginger’s.
First, we held a contest on Facebook and asked friends and family to submit names for our new spot. Then, after a winner was chosen, we worked diligently (and perhaps with some inspiration from behind the bar) on a playful logo and a simple, whimsical character set. Stop in for a sip next time you’re in town and we’ll introduce you to the whole crew. Cheers!