Des Moines Music Coalition
REBRAND
WEBSITE
COLLATERAL
ENVIRONMENTAL GRAPHICS
MERCH
STRATEGY
We turned the branding up to 11 by going back to the festival’s roots—it’s name. At the intersection of interstates 80/35 is where the magic of this festival happens. Here music meets community. Food meets fun. And harmonies meet happiness.
We delivered that feeling with a graphic new brand that brings everything together. Bright, bold colors make up the palette and simple type makes a lineup with 50 names clear. All in all, we created the website, the poster, the handbills, a video, several animations, social graphics, radio spots and more for this campaign. Now, we’re ready to rock.