Good Shift

Good things come to those who serve safely

B2C
scope

IDENTITY
ILLUSTRATION
WEBSITE
VIDEO

Good Shift is a training program for servers at taverns, bars and restaurants that helps them learn to serve alcohol responsibly in order to minimize potential liability losses. The goal is to keep customers and community members safe and protect establishment owners and their staff. We developed a distinctly friendly and empowered brand voice and look for Good Shift and created the training videos, emails, and website to support it. It feels good to do good.

Challenge

Prairie Ridge Behavioral Health Services in Mason City, Iowa offers a world-class residential treatment program for those struggling with substance use disorders. But it also offers much more. Prairie Ridge simply needed the public to know their story—the WHOLE story.

The Red Dot strategic and creative teams met with the leadership team and staff counselors at Prairie Ridge. Using our branding process, we were able to uncover the organization’s key differentiators. Then, we were given the opportunity to meet with patients who volunteered to talk about their experience at Prairie Ridge. We were moved beyond words.

Solution

We discovered the quality that makes Prairie Ridge truly unique is their radical respect for patients—and their ability to guide patients through change in a personalized way. There are no steps. There is no program. Prairie Ridge works with each individual, creating a plan with them that works for them.

We began creative development with the patients in mind, using relatable, real photography. The color palette is warm and inviting with pops of bold color that feel inspiring and lively.  For the initial brand rollout, we created an annual report, an employee brand book, t-shirts and signage, with more pieces to come.

 
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