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advertising + design
Good things come to those who serve safely
IDENTITY ILLUSTRATION WEBSITE VIDEO
Good Shift is a training program for servers at taverns, bars and restaurants that helps them learn to serve alcohol responsibly in order to minimize potential liability losses. The goal is to keep customers and community members safe and protect establishment owners and their staff. We developed a distinctly friendly and empowered brand voice and look for Good Shift and created the training videos, emails, and website to support it. It feels good to do good.