NubNub

We live for helmet hair

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NAMING
LOGO
IDENTITY
BRAND
PACKAGING
WEBSITE
ILLUSTRATION
VIDEO

There are some people who just love to cycle. And there are others who love to cycle and create super cool products to make cycling even more fun. NubNub is an Iowa company making products in the Heartland for cyclists who love to ride—and who also enjoy a tasty beverage while riding. We simply help them get the word out by designing logos, packaging, pop up tents, websites and more. Ride on, friends!

Challenge

Prairie Ridge Behavioral Health Services in Mason City, Iowa offers a world-class residential treatment program for those struggling with substance use disorders. But it also offers much more. Prairie Ridge simply needed the public to know their story—the WHOLE story.

The Red Dot strategic and creative teams met with the leadership team and staff counselors at Prairie Ridge. Using our branding process, we were able to uncover the organization’s key differentiators. Then, we were given the opportunity to meet with patients who volunteered to talk about their experience at Prairie Ridge. We were moved beyond words.

Solution

We discovered the quality that makes Prairie Ridge truly unique is their radical respect for patients—and their ability to guide patients through change in a personalized way. There are no steps. There is no program. Prairie Ridge works with each individual, creating a plan with them that works for them.

We began creative development with the patients in mind, using relatable, real photography. The color palette is warm and inviting with pops of bold color that feel inspiring and lively.  For the initial brand rollout, we created an annual report, an employee brand book, t-shirts and signage, with more pieces to come.

Identity
VIEW WEBSITE
Pub-Nub Packaging
Gimbal Packaging
Booth Graphics
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