Principal

Helping people live their best lives

B2C + B2B
scope

COLLATERAL
INTERACTIVE
VIDEO
ILLUSTRATION

Last year Principal Financial Group worked with their global branding agency to launch a new brand voice, logo and look across all of their companies. As one of Principal’s preferred partners, we were asked to help update a lot of materials. (A lot.) So from creating emails and brochures to developing web articles and illustrated icons and more, we continue to help Principal make their clients’ lives better.

Challenge

Prairie Ridge Behavioral Health Services in Mason City, Iowa offers a world-class residential treatment program for those struggling with substance use disorders. But it also offers much more. Prairie Ridge simply needed the public to know their story—the WHOLE story.

The Red Dot strategic and creative teams met with the leadership team and staff counselors at Prairie Ridge. Using our branding process, we were able to uncover the organization’s key differentiators. Then, we were given the opportunity to meet with patients who volunteered to talk about their experience at Prairie Ridge. We were moved beyond words.

Solution

We discovered the quality that makes Prairie Ridge truly unique is their radical respect for patients—and their ability to guide patients through change in a personalized way. There are no steps. There is no program. Prairie Ridge works with each individual, creating a plan with them that works for them.

We began creative development with the patients in mind, using relatable, real photography. The color palette is warm and inviting with pops of bold color that feel inspiring and lively.  For the initial brand rollout, we created an annual report, an employee brand book, t-shirts and signage, with more pieces to come.

Collateral
Annual Report Website
Direct Mail
Campaigns
Email Campaigns
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