Quick Step

Laying the groundwork for increased sales

B2C
scope

COLLATERAL
INTERACTIVE
ADVERTISING
PACKAGING
TRADESHOW
IN-STORE

QUICK STEP makes flooring that stands up to life and is made responsibly. Our team makes sure shoppers know that—and so much more. We work with the brand team at QUICK STEP to create effective advertising, and engaging and educational point of sale pieces for Lowe’s and Home Depot. In addition, we design product packaging, tradeshow experiences, collateral materials, interactive brochures, iconography systems and more. (Did we mention we also do content development? Shew!) That’s pretty much everything, from the floor—up!

Challenge

Prairie Ridge Behavioral Health Services in Mason City, Iowa offers a world-class residential treatment program for those struggling with substance use disorders. But it also offers much more. Prairie Ridge simply needed the public to know their story—the WHOLE story.

The Red Dot strategic and creative teams met with the leadership team and staff counselors at Prairie Ridge. Using our branding process, we were able to uncover the organization’s key differentiators. Then, we were given the opportunity to meet with patients who volunteered to talk about their experience at Prairie Ridge. We were moved beyond words.

Solution

We discovered the quality that makes Prairie Ridge truly unique is their radical respect for patients—and their ability to guide patients through change in a personalized way. There are no steps. There is no program. Prairie Ridge works with each individual, creating a plan with them that works for them.

We began creative development with the patients in mind, using relatable, real photography. The color palette is warm and inviting with pops of bold color that feel inspiring and lively.  For the initial brand rollout, we created an annual report, an employee brand book, t-shirts and signage, with more pieces to come.

Collateral
One-Page Ads
Lowes In-asile Display
Interactive App and Website Design
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