To position Ruan distinctly for both driver recruitment and
potential customers, we took a hard left with the direction of several
different campaigns, careful to ensure that each focused less on the trucks
(which everyone has) and more on the unique way Ruan does business (which no
one else does).
Our driver recruitment communications encourages top drivers
to work for a company that truly values them and their families. And outreach
to potential customers reminds them that Ruan takes care of all your supply
chain needs so you can take care of your business.
<STAT ABOUT HOW MUCH NEW BIZ GENERATED THROUGH
CHANGING THE CONVERSATION
Now, Ruan is more than trucking and transportation—they make
your entire supply chain run more efficiently.