Splashlight Solutions

Better Together

B2B
scope

IDENTITY
BRAND
ILLUSTRATION
VIDEO
WEBSITE
COLLATERAL

Imagine a company that could improve your employees’ health and the health of your organization’s bottom line? That’s Splashlight. They look at your whole company—from workers’ comp claims and insurance claims and employee health and prescription management to pinpoint ways to save. Pretty innovative, right? So their look had to be innovative for their industry, too. We created their website, collateral and a video to help tell their rather complicated story in a real and compelling way. The end result had us all feeling good.

Challenge

Prairie Ridge Behavioral Health Services in Mason City, Iowa offers a world-class residential treatment program for those struggling with substance use disorders. But it also offers much more. Prairie Ridge simply needed the public to know their story—the WHOLE story.

The Red Dot strategic and creative teams met with the leadership team and staff counselors at Prairie Ridge. Using our branding process, we were able to uncover the organization’s key differentiators. Then, we were given the opportunity to meet with patients who volunteered to talk about their experience at Prairie Ridge. We were moved beyond words.

Solution

We discovered the quality that makes Prairie Ridge truly unique is their radical respect for patients—and their ability to guide patients through change in a personalized way. There are no steps. There is no program. Prairie Ridge works with each individual, creating a plan with them that works for them.

We began creative development with the patients in mind, using relatable, real photography. The color palette is warm and inviting with pops of bold color that feel inspiring and lively.  For the initial brand rollout, we created an annual report, an employee brand book, t-shirts and signage, with more pieces to come.

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