Working through our branding process, we discovered that
employee-ownership was the invaluable element that tied employees together—and
it resulted in a better customer experience as well.
We created a position and brand that focused on the empowered
talent at Van Meter and their ability, thanks to ESOP, that allowed them to
take charge, make improvements and go above and beyond for their customers
every day. Strong but heart-felt headlines drive the campaign and a unique mix
of employee photos and electrical illustrations help VMI stand out. Positively
CHANGING THE CONVERSATION
Now, Van Meter, Inc. is more than lighting and components—they’re the people who power your productivity.