Van Meter Inc.

Powerful people working for you

Case Study
scope

BRANDING
STRATEGY
COLLATERAL
INTERACTIVE
ENVIRONMENTAL GRAPHICS

CHALLENGE

Van Meter Inc., is an innovative electrical distributor headquartered in Cedar Rapids, Iowa. In addition to distributing millions of switches and components, they help contractors and companies manage inventory, install safely and increase profitability.

In addition, Van Meter is an ESOP, which means every employee is an employee-owner so they share in profits. This makes them feel like more of a family than a team. And it ensures they’re all working for a common goal. Our challenge was to tell their story in a way to elevate them from a common electrical distributor to something more.

SOLUTION

Working through our branding process, we discovered that employee-ownership was the invaluable element that tied employees together—and it resulted in a better customer experience as well.

We created a position and brand that focused on the empowered talent at Van Meter and their ability, thanks to ESOP, that allowed them to take charge, make improvements and go above and beyond for their customers every day. Strong but heart-felt headlines drive the campaign and a unique mix of employee photos and electrical illustrations help VMI stand out. Positively refreshing.

CHANGING THE CONVERSATION

Now, Van Meter, Inc. is more than lighting and components—they’re the people who power your productivity.

Employee-Focus

ESOP Brochure
Employee Recruitment Brochure

Installments

Own Up Office Wall
Lobby Murals
Warehouse Wayfinding

Vehicle Graphics

Brand

Iconography
Lifestyle and Employee Photography
Employee Photography
Corporate brochure
FlipSwitch Lighting Brochure
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VIEW ALL WORK