Prairie Ridge: PR Launch Event
| Red Dot | Public Relations + Content Marketing
A few months ago, Prairie Ridge approached Red Dot about updating their brand to better align with their unique approach to their patients’ mental and physical health.
After extensive interviews we unveiled a brand that tapped into their core essence—helping people find their own way. Then, we helped them launch the brand at an employee appreciation event complete with radio, newspaper and TV media, signage, t-shirts and more. We’re extremely honored to have helped this wonderful organization find it’s own way forward. Read more about the brand refresh here.
For the event to celebrate Prairie Ridge’s 50th Anniversary, Red Dot developed a series of signs to guide employees and invited guests through “milestones” of their rich and rewarding history. The signs were placed around a half-mile walking path adjacent to the building, and continue to serve as reminders of the past — and a nod to the future.
As with any big client event, the Red Dot team was hands-on and behind-the-scenes throughout the day, directing memorable photo shoots, drone coverage, celebratory props and visuals, and delivering general happiness to all.
The Red Dot PR team knows how to get clients noticed, and Prairie Ridge’s event was no exception. Strategic media relations and the right mix of relevant story ideas attracted newspaper, television and radio reporters to cover the anniversary event.
