Bring ‘em home.
Home sweet homemade branding.
Our Challenge
Just the right ingredients.
GHC was a small company aiming to go big. So, they needed to look big, genuine, Midwestern, and BIG.
Our Solution
A recipe for tremendous growth.
We dove into their brand, uncovered insights, and created a compelling position about how quality meals prepared by professionals will bring house members home for dinner. Then, we served it up on a platter for House Directors.
BRANDING
Looks amazing and tastes even better.
We updated the GHC logo to read clearly on our Chefs’ iconic blue coats. Then we developed a unique color palette that was bold and light-hearted. In addition to standard brand elements like typography and photography, we created custom line art graphics to add detail and warmth to every touchpoint.
BRAND ELEMENTS
PHOTOGRAPHY
BRAND BROCHURE
Getting a seat at the table.
The new brand came to life in a beautifully printed piece for the sales team. It features custom photography of delicious dishes, satisfied students, and our heroic Blue Coat Chefs. This piece turned heads and helped secure dozens of new Houses.
WEBSITE
Hungry for more?
The newly-branded Greek House Chefs’ website served two primary purposes. The first, generate leads from House Directors and student leaders. The second, to recruit additional professional chefs to the elite Blue Coat Army. The third unstated goal was to impress the socks off anyone who came across it.
Red Dot sat down with our team to get a solid idea of who we are and the ins-and outs of our unique business model. We walked away with a new sense of pride in our business and a shiny new look. We couldn’t be happier with our experience with their entire company.
