Chevron Renewable Energy Group

Launching a world-changing product line around the globe.

Services

Branding

Creative Services

Digital Services + Paid Media

Renewing hope for the future.

Headquartered in Ames, Iowa with facilities around the world, Chevron Renewable Energy Group (formerly REG) is leading the transformation from fossil-based fuels to renewable fuels. As one of the largest biofuel producers in the U.S., they’re purely driven to inspire change around the world—which is a change we can all embrace.

Our Challenge

Fueled by possibility.

CREG developed a complete product line of renewable fuels and wanted to launch them globally. They also wanted to be sure the product names stood out, addressed performance challenges, and positioned the family of fuels as a sustainable solution.

Our Solution

Innovative fuels. Innovative names.

While the fuel category is full of science-based names, like B9000, Red Dot developed the name EnDura Fuels™ to evoke emotion, distance from traditional diesel, and address performance myths. The resulting campaign garnered 4.5M+ impressions around the world through paid media plus 51,696 video views, educating potential customers and driving leads.

The story of D

An interconnectD brand.

When EnDura Fuels(™) rose to the top, we seized the opportunity to family each name in the product line with an aspirational theme that connects. We also created language for the sales team to make the story simple and meaningful, raising points about CREG’s deDication, continued leaDership, and more.

Launch Video

The drop makes a splash.

With the eyes of the world upon CREG, they wanted to go big at the launch event. Red Dotters, with assistance from animation experts, created this dynamic video that gave audiences a glimpse into the potential of EnDura Fuels(™). And gave everyone goosebumps as well.

PRINT ADS

Inspiring change, drop by drop.

Fluid, flexible, and inspiring, the launch of EnDura Fuels™ signaled the arrival of CREG as a global leader in renewable fuel solutions. Bright, light, and full of movement, the iconic animated droplet became a symbol of clean fuel and a cleaner planet.

DIGITAL ADS

Earth-friendly outreach.

The global product launch was supported by digital media targeted at fleet, rail, and marine industries. Each click drove traffic to the CREG website to learn more about how EnDura Fuels(™) could help customers reach their sustainability targets sooner.

Stats

Powering real results

The new Endura Fuels™ brand launched with great fanfare and acclaim. Paid media resulted in 4,504,595 impressions in just three months driven largely by display banner units and a total of 26,156 clicks were generated by custom emails. Digital media netted 358,341 impressions, 18,980 post engagement, and more than 51k video views.