Powerful people
Powering progresssince 1928.
Our Challenge
A truly positive brand story.
As an employee-owned company, Van Meter knew they had a unique brand story when they came to Red Dot. They just didn’t know how to tell it.
Our Solution
People-powered profitability.
We uncovered VMI’s real power source—their empowered people. And then we shined a light on it. A great big energy-efficient light.
BRAND
Flip the switch.
We started by streamlining their established logo. Then we developed a bright color palette, shot people-centric photography, and chose bold but approachable typography. Finally, we created custom graphic icons to help illustrate their many services.
BRAND ELEMENTS
BRAND BROCHURE
Shiny new materials.
Next up, the sales team requested a brochure with the new brand look and voice. So, much like Van Meter, we delivered. The piece features photography shot by Red Dot and custom illustrations that help demonstrate complex solutions simply.
WEBSITE
Online and always on.
Van Meter’s website does some heavy lifting, serving as an e-commerce tool, a recruiting portal, and a thought-leadership resource. We applied the new brand by incorporating photography, typography, and the new color palette to create a seamless brand experience for visitors.
FLEET/TRUCKS
Getting more mileage.
Distributing electrical parts across the state takes a lot of trucks. It just makes sense for the trucks to carry brand messaging as well. We outfitted Van Meter’s fleet with on-brand messaging around their empowered people and their ability to deliver.
ENVIRONMENTAL
Always on.
From the warehouse and the pick-up bay to the corporate headquarters and beyond, employees and customers interact with the Van Meter brand across multiple touchpoints every day. Each time they’re reminded of the empowered employee-owners that provide value.
