Hot@Dot: Geeking Out About Motion Design
| Red Dot | News
Hot@Dot is a blog series where the Red Dot team explores what’s catching our attention—and why it matters. From emerging tools to standout ideas, we connect inspiration with real-world impact. In a crowded comms landscape, these are the sparks that lead to smarter strategies, stronger brands, and better business decisions.
By Chresten Jensen, Senior Art Director
Lately, I’ve been geeking out on motion design.
What started as a “that’s cool, I want to learn how to do that” kind of moment has turned into something way bigger. It’s not just fun—it’s reshaped how I think about design altogether.
I’ve always been drawn to clean, intentional work. But motion? Motion adds a whole other layer. It brings emotion, rhythm, personality. It makes your brand feel like it’s alive. Whether it’s a subtle logo reveal or a full-blown product video, motion creates energy and connection that static graphics just… can’t.
If something made you stop scrolling recently, there’s a good chance it moved. That’s what motion design does—it grabs your attention without shouting for it. And in a world where attention is everything, that matters. If you’re not standing out, you’re disappearing.
This whole rabbit hole has changed how I approach projects. Now, I’m not just thinking about how something looks, I’m thinking about how it moves. How it flows, what kind of tone it sets, and how it can help tell a story faster and more memorably.
And here’s the thing: motion isn’t just cool. It’s effective.
People remember it. A lot more, actually. Studies show viewers retain 95% of a message when it’s in a video, versus just 10% with text. That kind of retention builds confidence. It helps people get it—what you do, why it matters, and why they should care.
For our clients, that means fewer barriers and faster decisions. Animated explainers, product demos, social videos—these aren’t just marketing fluff. They’re tools that drive clarity, build trust, and move people closer to action.
And motion gives brands a chance to show up with a little more soul. It’s not just about the what—it’s about the vibe. You’re giving people something they can feel. And in a crowded feed, that makes all the difference.
So yeah, motion is hot. But it’s not just a trend—it’s a smart move.
Let’s get your brand moving. Literally.
