Building a (bok bok) custom photo library

When it comes to helping our clients build their brands, we go the extra mile. Even when the extra mile is all the way to a dairy goat farm—in Maine.

Kent and their sister brand, Blue Seal, both have powerful, long-lasting connections with their customers. In fact, some customers have been feeding Kent and Blue Seal since their great-grandparents founded their farms. So, when we were asked to help develop a new campaign for the beloved brands—we knew we had to go straight to the people who’ve stood by them—generation after generation.

Our first step was to build a complete library of custom photography featuring multiple products for multiple species, ultimately to be used on tradeshow materials, brochures, ads, and more. The whirlwind photoshoot took us around Iowa, through Maine and back again. Along the way, we were honored to meet the farmers, ranchers and producers who are working to feed the world.