Principal Annual Report

Implementing a new global brand system successfully—and quickly.

Services

Creative Services

A priceless reputation.

Headquartered in Des Moines, Iowa, Principal is a global financial services company whose brand conveys confidence and pride for investors, employees, and shareholders. Its positive impact is felt across cultures and throughout generations as they aim to increase financial literacy and education to help prepare people of all ages for a stable retirement—even in uncertain times.

Our Challenge

Challenges x 2

Toward the end of 2021, the team at Principal wrapped up their fiscal year and reached out to Red Dot to collaborate on a digital corporate annual report. The Principal team would be responsible for the content and Red Dot would develop the digital design. Oh, did we mention that they were rolling out a completely new brand look and this was their first project utilizing it? No problem.

Our Solution

Bridging the gap.

We partnered seamlessly with the digital, copy, design, and brand teams at Principal to manage tight deadlines and track ever-evolving copy. At the same time, we developed wireframes and initial designs for the site—all while learning the new brand to ensure we stayed compliant. And we did it all successfully in a few short months.

Brand elements

Online and on point.

The Red Dot design team put their skills to work creating new brand compliant graphics and icons, selecting new photography from the Principal asset library, and designing easy-to-navigate pages so that content was presented in a clear, concise, and engaging way to multiple audiences, including shareholders, financial professionals, investors, and more.