Reinventing a brand to reinvigorate support.
Providing promise.
Our Challenge
Good to grow.
Youth and Shelter Services has served kids, teens, and young adults for more than 40 years. During that time, their programs and services expanded to meet the growing needs of families and communities. So much so that the organization outgrew its name. Time for a new brand, kids.
Our Solution
Youth Standing Strong.
Instead of being known as a place for youth who are struggling, we positioned YSS as an empowering organization that helps Youth Stand Strong. Positive, powerful, and hopeful, the new brand reminds families and potential funders that all children have potential and YSS can help them unleash it.
Brand elements/Logo
All together now.
In addition to a friendly logo update that features the new positioning, we also used a stylized treatment to help organize the many YSS locations under one seamless brand umbrella. To help organize and simplify the many programs available and ages served, we also developed a playful color palette that could expand and contract as needed.
Video
Watch us thrive.
There is no stronger voice than that of an empowered child. That’s why we put youth front and center in the brand launch video. They asked viewers in their own words to believe in their potential. Then they gave the audience countless reasons to do so.
Photography
Smile!
The Red Dot photography team captured photos of children playing, learning, and interacting in healthy ways. Then, we featured them on the website, in brochures, and on event banners. Enthusiastic and full of hope, the children represented different ethnicities and cultures to let families know that everyone is welcome at YSS.
Website
The power of digital.
The newly branded YSS website is complex and comprehensive—but it looks simple. That’s because our digital team reviewed every program at every location for every age group and built the site to ensure that visitors were able to easily navigate to the program they needed at the location closest to them. Isn’t technology great?
Banners
Reaching out.
At community events around the state (and at the state capitol) YSS advocates for healthy children and families. We created these eye-catching pop up banners so staff could travel easily, set up quickly, and make a big impact with families, legislators and potential donors.
Annual Report
Being accountable.
The YSS annual report is an important part of the organization’s ongoing fundraising efforts. We wrote and designed the report to family with the new brand and help make a case for continued support. Using powerful photography and hope-filled messaging, the organization continues to grow year after year.
