Who cares which ads “won” the big game? Not us.
What we really want to recognize are the most obscure details baked into all the ads from the biggest brands on the planet. And there were many.
Here’s Red Dot’s roundup of the spectacle that we love to hate each year:
Best use of CGI bear masquerading as a anti-drug campaign:
Cocaine Bear (Movie trailer)
Best use of Dave Grohl:
Crown Royal
Number of people who’ll go to Dunkin’ Donuts today assuming Ben Affleck will be at the Drive-Thru:
3,100
Worst use of a celebrity based on the target demographic:
Danny McBride for Downey
Best trailer for a movie no one asked for:
Indiana Jones 5
Worst missed opportunity by a social media team based on live events at the game:
Slip n’ Slide
Worst cameo combo:
Those dudes from scrubs and John Travolta for T Mobile
Most relatable moment that incomprehensibly fell flat:
Pringles “Stuck in it.”
Best use of creepy bunny costume for an obtuse ad campaign tagline:
Tubi
Most questionable use of product feature:
Triangle for Doritos
Best use of a former WWE superstar:
The Undertaker for Draft Kings
Number of worthless QR codes embedded in ads:
23
Best use of the word “binky”:
Binky Dad for Kia
Best use of 90s nostalgia:
Not-So Clueless | Rakuten Big Game Commercial
Most likely to make us ugly cry:
