Downtown Farmers' Market

The start of something good

B2C
scope

IDENTITY
COLLATERAL
ILLUSTRATION
SIGNAGE
ENVIRONMENTAL GRAPHICS
WEARABLES

The Downtown Community Alliance (DCA) is a non-profit organization dedicated to promoting everything that is good about Downtown Des Moines. Their goal is to develop and maintain a vibrant city center — one that draws people to its nightlife, restaurants, shopping and arts scene. Red Dot has helped the DCA on numerous projects including brand development, outdoor, newspaper, radio and online advertising. The goal of all our work for the DCA is to capture the vibrant energy of a bustling and eclectic Downtown — where there is always something interesting and new to be experienced.

Challenge

Prairie Ridge Behavioral Health Services in Mason City, Iowa offers a world-class residential treatment program for those struggling with substance use disorders. But it also offers much more. Prairie Ridge simply needed the public to know their story—the WHOLE story.

The Red Dot strategic and creative teams met with the leadership team and staff counselors at Prairie Ridge. Using our branding process, we were able to uncover the organization’s key differentiators. Then, we were given the opportunity to meet with patients who volunteered to talk about their experience at Prairie Ridge. We were moved beyond words.

Solution

We discovered the quality that makes Prairie Ridge truly unique is their radical respect for patients—and their ability to guide patients through change in a personalized way. There are no steps. There is no program. Prairie Ridge works with each individual, creating a plan with them that works for them.

We began creative development with the patients in mind, using relatable, real photography. The color palette is warm and inviting with pops of bold color that feel inspiring and lively.  For the initial brand rollout, we created an annual report, an employee brand book, t-shirts and signage, with more pieces to come.

Logo Rebrand
Farmers' Market and Winter Market Poster
Downtown Farmers' Market Ads
Downtown Farmers' Market Posters
Downtown Farmers' Market Postcard & Winter Market Poster
Downtown Farmers' Market Tshirt
Downtown Farmers' Market Collateral
Downtown Farmers' Market T-shirts
Lunch Unplugged Identity & Poster
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