Instead of focusing on the numerous
services it offers, we turned our attention to the youth they’re helping.
Positive, powerful and hopeful, the new brand reminded families and potential
funders that all children have potential and YSS can help them unleash it. YSS
now stands for Youth Standing Strong.
We started the brand refresh by
simplifying the logo and creating a color-coded system for their many program
brochures. We also updated their website and created a brand launch video to
build excitement for employees and community members. Needless to say, we
believe in the power of youth (and great marketing).