Pergo

Building a in-store presence for a global brand

B2C
scope

COLLATERAL
INTERACTIVE
PACKAGING
IN-STORE
TRADESHOW

Pergo is a global company with a strong corporate brand. Our job is to bring that brand to life in stores, online and in print to help boost sales. We work seamlessly with the client to create powerful point of sale and merchandising design for Pergo within Lowe’s and Home Depot, as well as packaging design, collateral material, tradeshow experiences, and interactive brochures and webpages. When all the marketing comes together, it’s truly beautiful—much like the flooring.

Challenge

Prairie Ridge Behavioral Health Services in Mason City, Iowa offers a world-class residential treatment program for those struggling with substance use disorders. But it also offers much more. Prairie Ridge simply needed the public to know their story—the WHOLE story.

The Red Dot strategic and creative teams met with the leadership team and staff counselors at Prairie Ridge. Using our branding process, we were able to uncover the organization’s key differentiators. Then, we were given the opportunity to meet with patients who volunteered to talk about their experience at Prairie Ridge. We were moved beyond words.

Solution

We discovered the quality that makes Prairie Ridge truly unique is their radical respect for patients—and their ability to guide patients through change in a personalized way. There are no steps. There is no program. Prairie Ridge works with each individual, creating a plan with them that works for them.

We began creative development with the patients in mind, using relatable, real photography. The color palette is warm and inviting with pops of bold color that feel inspiring and lively.  For the initial brand rollout, we created an annual report, an employee brand book, t-shirts and signage, with more pieces to come.

Store Display
Collateral, Packaging, Iconography, Interactive content for Lowes.com
Lowes In-aisle display
Sell Sheets and Digital Ads
Specialty Retail
Interactive Content for Lowes.com

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