Huplay

It’s never too early to be a fan.

B2C
scope

IDENTITY
BRANDING
PACKAGING
WEBSITE
PHOTOGRAPHY

CustomPak is a design and blowmolding company headquartered in Iowa that came up with a one in a million idea—a mid-range basketball hoop for 5-12 year olds that was college branded. (Hooray!) They designed it. And we did everything else—including creating a playful and sports-centric brand through naming, packaging, website, instructional videos, tradeshow pieces, photo sots, fliers and more. Now, we’re getting set to help them launch on social media, too. It’s been a total team effort and we can now say that “ball is life” here at Red Dot.

Challenge

Prairie Ridge Behavioral Health Services in Mason City, Iowa offers a world-class residential treatment program for those struggling with substance use disorders. But it also offers much more. Prairie Ridge simply needed the public to know their story—the WHOLE story.

The Red Dot strategic and creative teams met with the leadership team and staff counselors at Prairie Ridge. Using our branding process, we were able to uncover the organization’s key differentiators. Then, we were given the opportunity to meet with patients who volunteered to talk about their experience at Prairie Ridge. We were moved beyond words.

Solution

We discovered the quality that makes Prairie Ridge truly unique is their radical respect for patients—and their ability to guide patients through change in a personalized way. There are no steps. There is no program. Prairie Ridge works with each individual, creating a plan with them that works for them.

We began creative development with the patients in mind, using relatable, real photography. The color palette is warm and inviting with pops of bold color that feel inspiring and lively.  For the initial brand rollout, we created an annual report, an employee brand book, t-shirts and signage, with more pieces to come.

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Sell Sheet
Photography
Pull-Up Banners
 
Packaging and In-store Display
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